Acquisition & Performance Marketing Manager

Beautifully comprehensive skin care takes a deeper commitment.
As a privately held, fully integrated global skincare company, Crown Laboratories is dedicated to developing and providing a diverse portfolio of safe and effective scientific solutions for life-long healthy skin.
Our three business units, aesthetics, premium beauty, and therapeutic skincare products demonstrate Crown’s mission of Skin Science for Life, which is the foundation of our commitment to partnering with consumers throughout their skin health journey, giving skin what it needs to be its healthiest and best, at every age.
Crown Laboratories, Inc.
is currently recruiting for an Acquisition and Performance Marketing Manager This position will be located in Johnson City, TN - (On-Site) Job Summary The Acquisition and Performance Marketing Manager brings a wholistic approach to driving digital marketing and optimizing campaign performance.
This role requires both a strategic and tactical skill set.
The acquisition aspects include assisting in partner selection and management, bidding strategies, cross-channel optimization, and analytics.
The performance aspects include assisting in developing and implementing campaigns, optimizing current campaigns, and helping to build a funnel of demand.
This role supports the Therapeutics portfolio of brands and reports to the Sr.
Digital Marketing Manager.
Primary Responsibilities: Monitor, review, and make optimization recommendations for all paid digital marketing channels.
Analyze data from diverse sources, include ad platform and internal sales data, and make active recommendations that align with overall brand strategies.
Work with agency to develop paid media testing plans to optimize campaigns.
Based on findings, continually optimize paid media campaigns.
Work with internal groups (Brand Leads, Creative, Regulatory Affairs, etc.
) to coordinate and develop copy and creative assets.
Collaborate with agency and Internal Analytics team to create reporting dashboards that enable better, faster decision making.
Monitor industry and consumer trends to identify gaps and opportunities.
Serve as internal expert on industry benchmarks, internal benchmarks, and campaign performance.
Understand strategies for Therapeutics brands and help deliver results through performance marketing.
Job Related Qualifications / Skills: Bachelor’s in Marketing, Digital Marketing, or related; 3-5 years’ experience Experience with digital advertising including Google Ads and Meta Ads Strong understanding of online marketing metrics Advanced proficiency in Microsoft Excel Basic Photoshop and Premiere Pro knowledge Excellent written and verbal communication skills Time-management and prioritizing skills and experience delivering to strict deadlines Project management preferred, not required.
Candidate must be self-motivated, action-oriented, and analytical; and be able to manage multiple projects in a fast-paced environment.
Ability to work collaboratively and to move projects forward effectively and efficiently.
NOTE: This job profile is intended to provide an overview of expected job duties and requirements.
It is not intended to be a contract of employment, explicit or implicit.
All contents are subject to change at the sole discretion of the company.
Cooperation is expected of all employees.
Other duties may be assigned as needed.
We offer a competitive benefits package including, health, dental, paid time off, vision, short/long term disability and 401(k) w/match.
Equal Opportunity Employer Learn more about the Crown family of products: Crown Therapeutics: maker of PanOxyl®, the #1 acne wash; Blue Lizard® Australian Sunscreen, the #1 Pediatrician recommended mineral-based sunscreen brand; and Sarna®, the #1 Dermatologist recommended topical anti-itch brand and National Seal of Acceptance from the NEA, and more.
Crown Premium Skincare: includes StriVectin, comprised of a broad range of award-winning skincare solutions for all skin types, tones, and ages; and Vita Liberata, a multiple award-winning sunless tanning brand.
Crown Laboratories does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings.
No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers.
All candidates must be submitted by approved Crown Laboratories vendors who have been expressly requested to make a submission by our HR team for a specific job opening.
No placement fees will be paid to any firm unless such a request has been made by the Crown Laboratories HR team and such candidate was submitted to the Crown Laboratories HR team.
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